Honda counts on new City

By Goh Ee Koon and Keith Hiew
The Star

HONDA Malaysia Sdn Bhd, after introducing its third generation models of City i-DSI and City VTEC cars at a launch in Kuala Lumpur yesterday, has set a combined sales target of 1,000 a month.

Senior sales and marketing manager Zainuddin Taib told StarBiz the target was achievable within the first month as sales for present i-DSI and VTEC models were 870 units per month, with a ratio of six to four.

Managing director and CEO Yasuhide Mizuno unveiled the prices of the two models, with the 1.5-litre i-DSI at RM84,300 compared with the present model's RM81,888, and the 1.5-litre VTEC at RM89,300 compared with RM84,500.

The price increase is generally due to addition of up-to-date safety and emission-control devices.

Full story: Honda counts on new City...The Star