Thursday, October 18, 2012

Malaysia's Most Valuable Brands 2012

Three banks and three telcos top the list of Malaysia's Most Valuable Brands for 2012. Maybank is number 1.

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The combined worth of Malaysia's 30 most valuable brands this year stands at RM80.2bil, a 49% increase from 2009, according to global brand consultancy Interbrand which conducted the study.

Maybank and CIMB, the two top brands, posted more than 100% growth since three years ago.

AirAsia, ranked 12th, registered a 257.3% growth, the biggest jump among the 30 listed brands.

The Association of Accredited Advertising Agents Malaysia (4As) and Media Prima, which were joint presenters of MMVB 2012, had commissioned the valuation study, which was based on three primary components, viz., financial performance, role of brand, and brand strength.

The MMVB 2012 event was held last night.

- Maybank is Malaysia's most valuable brand
- Maybank is number 1

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