Tuesday, August 30, 2005

Chelsea sport Malaysia brand

PETALING JAYA: Look for the Tourism Malaysia logo whenever you watch Chelsea play at its Stamford Bridge stadium, as England's top football club has endorsed Malaysia as the Official Travel Destination.

For the current English Premier League season, Tourism Malaysia will enjoy exclusive visibility at the stadium and in Chelsea Football Club's electronic and print media for all 19 home games.

The Malaysia Truly Asia logo will also be displayed on the press conference backdrop at the venue before and after each home match.

Tourism Minister Datuk Dr Leo Michael Toyad said Chelsea has become one of the biggest football clubs in the world, with a growing worldwide fan base of some 20 million.

Chelsea serves as an attractive platform to market the Malaysia Truly Asia brand and the potential is vast,” he said in a statement.

The collaboration serves as good news to local Blues fans, especially the Chelsea Supporters Club Malaysia.

“It's absolutely brilliant. Simply fantastic, especially with their amazing run in the English Premier League,” said Tang Suet Nei, the club's secretary.

“The club will also be able to widen its fan base as we only have 300 odd members at the moment,” she added.

Source: The Star

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