Saturday, October 18, 2008

Breast Cancer Awareness

October is Breast Cancer Awareness month and pink is the colour. The Kuala Lumpur Tower in partnership with Estee Lauder Companies will be illuminating the tower in bright pink lights for two weeks from Oct 14 to 31.

The illumination of KL Tower is an important landmark in creating awareness of breast cancer and early detection. The illumination in Malaysia is part of the Estee Lauder Global Landmarks Illumination Initiative.

It is the brainchild of Evelyn Lauder to focus attention and spread awareness about breast cancer and the message of early detection saving lives.

“The Estee Lauder Companies 2008 BCA campaign message is ‘World Pink, World Without Breast Cancer. Wear a Pink Ribbon. Make a difference’.

The illumination is in its 9th year with hundreds of famous buildings, monuments and landmarks glowing in pink in over 50 countries around the world.

Information counters will be set up at Estee Lauder brands in Malaysia- Aramis, Bobbi Brown, Beauty Bank, Clinique, Estee Lauder, Donna Karan, Tommy Hilfiger, La Mer, Lab Series Skincare for Men, origins, and Sean John Fragrances - and pink ribbons and flyers on breast cancer will be handed out to create awareness.

Source: The Star


Pete said...

A good way to promote cancer awareness.

Happysurfer said...

Certainly, as the incidence of people stricken is on the rise.

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